How to Make Small Changes for Big Impact

Well-designed donation forms offer multifaceted benefits.

• More completed donations: Simplified processes and user-friendly design increase the likelihood that visitors won’t abandon the gift-giving process before it’s complete.
• Increased gift amounts: Strategic prompts, matching gift availability, and suggested donation amounts can lead to larger gifts.
• Better user experience: A smooth, hassle-free donation experience leaves a positive impression, fostering long-term relationships.
• Improved donor retention: A positive initial giving experience increases the chances of retaining donors for future contributions.
• Superior data collection: Optimized forms capture accurate and useful donor information, aiding in future engagement and personalized outreach.
• Increased matching gift participation: Highlighting matching gift opportunities encourages donors to maximize their contributions, potentially doubling or tripling donations.